Thursday, March 19, 2026

alert the reader

"Learn to alert the reader as soon as possible to any change in mood from the previous sentence. At least a dozen words will do this job for you: 'but,' 'yet,' 'however,' 'nevertheless,' 'still,' 'instead,' 'thus,' 'therefore,' 'meanwhile,' 'now,' 'later,' 'today,' 'subsequently' and several more. I can't overstate how much easier it is for readers to process a sentence if you start with 'but' when you're shifting direction. Or, conversely, how much harder it is if they must wait until the end to realize that you have shifted."

~~ from On Writing Well by William Zinsser

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