Sunday, May 26, 2024

the nine who like you will tell one

My experience has been that the old adage from sales very much relates to current ratings and reviews of books. For every ten customers, the nine who like your product will likely tell one person each whereas the one person who dislikes your goods or services may well tell ten people. For ratings and reviews, readers often react in a similar manner although online visibility can lead to far more distortion than word of mouth. It is not only for this reason that I am grateful for last week's five-star review.

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